About

Curiosity. Communication. Creativity.

Hi, I’m Ana Sofía, a communications professional, designer and the person behind Analogier.

For more than 20 years, I’ve worked across communication, marketing and design, turning ideas and complex information into clear, engaging content. My experience has taken me from leading creative teams and coordinating large production projects to working with companies, universities and researchers on communication, branding, digital content and visual storytelling.

I’m naturally curious, and I genuinely enjoy learning, especially when a project gives me the opportunity to understand a new subject or work with people from different backgrounds and areas of expertise. I like asking questions, sharing ideas and finding simple ways to communicate things that may not be simple at all.

I’m creative, but also very practical and hands-on. I care about the details, enjoy bringing structure to projects and believe good collaboration makes the work better. What motivates me most is seeing that something I helped create has a purpose, that it helps people understand, connects with an audience or contributes to the growth of a project or organisation.

That combination of curiosity, communication and creativity is at the heart of how I work, and of Analogier.